You may be not very clear about the QR codes. It’s widespread in Japan. A QR (Quick Response) Code is a matrix code created by Japanese corporation Denso-Wave in 1994, as the creator intended the code to allow its contents to be decoded at high speed. It can be seen everywhere in Japan, such as advertisements on the streets, trains, magazines and any possible location for a printed medium. Served as the real world hyperlinks, most Japanese camera cell phones can read the code and link you to the relevant websites. Although it is convenient, its black & white appearance is not very pleasing. Here is definitely a level-up of the old standard.
The creative agency SET teamed up Takashi Murakami with Louis Vuitton to release a new code. The code features colorful colors with Louis Vuitton classic pattern of monogram and quatrefoil. A lovely little bear stands on the code. The whole design gives us a strong visual impression and full of vibrancy. Louis Vuitton with its long time collaborator Takashi Murakami always creates miracles for fashion world. There is no exception this time. This vivid QR code will add much style and color for the bland world of machine readable codes.